Investing made simple.
In his long-awaited first book, Goh Yang Chye, one of the pioneering leaders of financial planning in Singapore, debunks several misconceptions and unveils scientifically-proven realities about investing that have been kept hidden for far too long:
why do investors keep losing money?
what are the factors that drive investment returns?
how should we react in a market crisis?
how do you build a better portfolio?
how do we protect ourselves from being cheated?
does everyone need a financial adviser?
From understanding market cycles to knowing what to ask your financial adviser, this book will teach you that investing – and securing your financial future – is not as complicated as it seems.
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Reviews
An insightful view of investing from an industry veteran, expounded in a refreshing way. Well written and engaging, with wise insights...this is a good primer to investing. Technical concepts are presented clearly and simply, with astute advice for beginners to investing and even seasoned professionals. Yang Chye wisely takes the emotion out of investing and focuses on the facts and fundamentals that matter.
—THIO BOON KIAT
Chief Executive
UOB Asset Management
Essential knowledge for investors. Armed with his many years of experience, Yang Chye has written a very interesting and well researched book. It has lots of gems on investments and the financial markets. This is a must read for anyone investing in the market, a good resource of fundamentals for beginners and an equally important reminder for seasoned investors.
—NG KENG HOOI
Group Chief Executive and President
AIA Group
A pleasant read drawing precious lessons of past crises. Being a fund manager for the past thirty years, I couldn't agree more with the author that at the end of the day, three simple principles govern the success to investing: discipline, commitment and ability to wait.
—HOU WEY FOOK
Chief Investment Officer
DBS Bank
Yang Chye's Simply Invest is a succinct guide for investors to help them understand the key principles of long-term investing and the value of working with an adviser and goals-based investing.
—DAVID BOOTH
Executive Chairman and Founder
Dimensional Fund Advisors
Finally, a well-researched, insightful and relevant contemporary investment bible. A must read for investors. A wake-up call for financial industry practitioners. A persuasive and enlightening testament to all on the importance of goals-based investing.
—GOH KEAT JIN, CFA
Chief Executive
Maybank Asset Management Singapore
Simply Invest imparts discerning knowledge to succeed in achieving one's financial goals, in a market clouded by excessive noise and information overload. It is written in simple language, making it an easy read for all types of investors.
—SUSAN SOH
Managing Director and Country Head
Schroders Singapore
Simple to read and easy to relate to. I hope through reading this, investors will come to appreciate that investing can be as simple as you want it to be, as long as you are disciplined, committed and patient.
—MADELINE HO
Head of Wholesale Fund Distribution,
Asia-Pacific Executive Managing Director
Natixis Investment Managers
From helping investors understand how difficult it is to outsmart the market to the value of advice – Simply Invest by Yang Chye is an insightful guide that lays out the challenges and opportunities investors face on their journey to a successful investment experience.
—MARK GOCHNOUR , CFA
Head of Global Client Services
Dimensional Fund Advisors
A highly readable book for anyone interested in investment, whether you are a novice investor or seasoned financial adviser. Yang Chye has the gift of making complex ideas simple. I am sure you will find useful tips and practical insights.
—GILBERT TAN
Associate Professor
Lee Kong Chian School of Business
Singapore Management University
Why read this book?
Keep Things Simple
Forget complex financial theories and confusing jargon. This book pares investing down to its fundamentals and teaches you how to achieve your goals with minimum fuss.
Unlearn Bad Habits
Conventional investing methods like stock-picking and forecasting have failed over and over again. There is a better, easier way: one supported by two centuries of data and financial science.
Good Primer for Beginners
If you’re completely new to investing, this book will help you build a foundation of essential knowledge that will put you in good stead for everything and anything that comes next.
Solid Advice For Veterans
Even if you have been investing for a long time, this book is a good reminder of what works and what doesn’t. It shows you how to further optimise your strategy for the greatest possibility of investment success.
Teaches How to Chart Your Own Financial Journey
Master the basic concepts of investing and portfolio design, and enjoy the independence of crafting an approach that works best for your needs. Understand how our human instincts make us prone to bad financial decisions, and learn how you can guard against making those mistakes.
About the Author
Goh Yang Chye is the chief executive and founder of GYC Financial Advisory. A veteran in Singapore’s financial services industry, he has developed many financial management models in use today and is widely recognised as a pioneer in comprehensive financial planning.
Yang Chye graduated with an engineering degree from the National University of Singapore. He is an affiliate with the Australian and New Zealand Institute of Insurance and Finance, as well as a Chartered Financial Consultant (ChFC) and a Fellow Chartered Financial Practitioner (FChFP).
You can find out more about Yang Chye here.