It seems like every month, the financial industry churns out an endless array of fresh investment options. Amidst the multitude of products, the choices can seem overwhelming. Fortunately, there is a simple process of evaluating their merits, even if the themes or names of these products change.

Financial and investment advice seems to be everywhere these days. For the people looking to kickstart their investment journey, how do you differentiate between advice that will set you down the right path and the wrong one?

hat are some things NOT to do when the markets suddenly fall?