Buying to hold blue chips stocks for the long term is quite common advice, but data shows that in the long run only a handful of them retain their value, let alone increase it. Why is this so?

Blue-chip stocks are typically large companies with good reputations which often inspire the assumption that they will always be around, but even they can fall by the wayside eventually; are you certain that your blue-chip stock will continue to give you the returns over the long-term?

Facebook, Amazon, Netflix, Microsoft, Apple and Google - how high can they go?