Research shows that using famous people for marketing campaigns works wonders, but the collapse of celebrity endorsed investments such as cryptocurrencies and NFTs has lost many people money. How do you sift through the noise for good investment advice?

When markets go up, many investors always claim that they can stomach volatility. After all, volatility that pushes the prices of assets upwards is always welcomed. Only when we experience downward volatility, our true investment stomach is revealed!

Cut out short-term noise and keep sight of long-term benefits. Headlines are crafted to catch attention, not to provide education. Adopting a long-term perspective can help investors look beyond them to reach their goals.